When our brains decide to trust...
Harvard Business Review article - when our brains decide to
trust...
Agile Principle #5:
Build projects around motivated individuals. Give them the environment
and support they need,
and trust them to get the job done.
Excerpt:
Trust is the enabler of global business — without it, most
market transactions would be impossible. It is also a hallmark of
high-performing organizations. Employees in high-trust companies are more
productive, are more satisfied with their jobs, put in greater discretionary
effort, are less likely to search for new jobs, and even are healthier than
those working in low-trust companies. Businesses that build trust among their
customers are rewarded with greater loyalty and higher sales. And negotiators
who build trust with each other are more likely to find value-creating deals.
Despite the primacy of trust in commerce, its
neurobiological underpinnings were not well understood until recently. Over the
past 20 years, research has revealed why we trust strangers, which leadership
behaviors lead to the breakdown of trust, and how insights from neuroscience
can help colleagues build trust with each other — and help boost a company’s
bottom line.
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