Guest post by Dan Greenberg Are you scrambling to get ready for your big demo? Ask yourself these three questions: Are you about to "present" your product to a big group of people, some of whom are really important bigwigs that you want to impress? Are you nervous? Have you rehearsed? If you answered yes to any of the above, you and your organization have got a problem. The first question I'd ask is - who told us we had to hold this ceremony? Certainly not the Scrum Guide , where a CTRL-F (or command-F for you mac users) of "demo" only turns up one result, a small bullet point (one of 8) underneath the heading of a ceremony that is actually called a "Sprint Review", where it reads that the development team "demon strates the work that has been done and answers any questions about the product increment." How did we decide that one bullet point out of eight was now the title and purpose of the entire ceremony, especially when th...